La Famille Agency was created to serve a segment of hospitality that has long been overlooked: family and multi-generational travel done exceptionally well. For more than a decade, we’ve worked at the heart of the travel industry, building relationships where trust, legacy, and long-term value matter. Along the way, we saw a clear gap—family-focused properties lacked representation that truly understood their needs, their guests, and their potential.

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We believe that families are not a niche—they are one of the most valuable and loyal segments in luxury travel. Yet too often, family travelers are treated as an afterthought, accommodated rather than intentionally welcomed. La Famille exists to change that.

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We partner with family-first hotels, resorts, and villas that understand the emotional and logistical dynamics of traveling together. These are places where children are not sidelined, teens are not forgotten, and multi-generational groups are supported with thoughtfulness and ease. They are properties where design, service, culture, and experience align to create meaningful moments that families carry with them long after they return home.

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Family-owned hotels, independent resorts, and heritage properties are the soul of hospitality. They are places where stories are passed down, traditions are honored, and passion is felt in every detail. We work closely with these properties to help articulate their family offering clearly and confidently—without compromising their identity, elegance, or sense of place.

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Our founders have spent years cultivating trusted relationships across the world’s leading travel networks, working closely with advisors who understand the nuances of family travel. These relationships are personal, earned, and built on results—not volume. Through thoughtful representation, education, and storytelling, we ensure that the right families arrive for the right reasons.

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La Famille represents a highly selective portfolio of properties evaluated through our Family Property Criteria—a framework designed to assess how families truly experience a hotel. From accommodations and dining to programming, service culture, and connection to place, our standards ensure that every La Famille partner delivers intentional, multi-generational travel at the highest level.

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Representation at La Famille is more than exposure—it is advocacy. We work as strategic partners to our hotels, offering boutique representation, advisor education, and family experience consulting designed to support long-term growth, loyalty, and credibility within the family travel space.

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We exist to help family-first properties thrive—not just today, but for generations to come. By combining deep industry relationships, thoughtful representation, and a clear standard for family hospitality, La Famille is shaping the future of family travel with intention, integrity, and care.